Competitiveness of national IT companies in the new environment
Keywords:competitiveness of the Russian IT-sector, Digital technologies, glocality, digitalization, information and digital trends, economic recession
In the current conditions of the economic downturn, the majority of national companies operating in the field of information entrepreneurship have identified a number of problems related to the assessment of competitors and the need to maintain their own competitiveness.
The purpose of the study: on the basis of new global trends, to analyze the competitiveness of domestic IT-firms operating in a post- pandemic situation. The article presents an overview of the current state of Russian IT-companies and their competitive positions based on content analysis and descriptive method. The main results of the study: the general trends and trends in the development of the processes of competitiveness of Russian IT-companies are reflected; it is shown that the information sector has been affected by the non-economic factors of the pandemic, which should be considered not only as threats, but also as opportunities for finding new competitive niches; it is noted that national players, being present in the global market of information goods and services, are actively involved in the global digital space.
The result of the study is the conclusion that domestic companies are inferior to foreign competitors in certain positions, but also have competitive advantages in the field of generating and promoting relevant digital technologies of Industry 4.0. The study makes a theoretical contribution to the study of national information sectors and allows us to expand our understanding of the practice of ensuring the competitiveness of IT companies in the changed conditions of 2020-2021.
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