INTERNET SERVICES MARKET: ASSESSMENT OF THE LEVEL OF COMPETITION AND COMPETITIVENESS OF THE MAIN PROVIDERS
Keywords:communication services, Kostroma oblast, competitiveness of ISP providers, consumer value, Internet access, Herfindahl-Hirschman Index
The article presents a study of one of the most dynamic markets of communication services - Internet access via wired and wireless connections in Kostroma oblast. We identify barriers to entry to this segment. Also the authors quantified and graphically interpreted the level of competition in this market. We determine its significant factors and the competitiveness of providers; give a picture of potential Internet users by ranking them according to significant characteristics - age, income level, need to use wired Internet, priority in choosing providers, users' attitude to the cost of Internet access services and the degree of user satisfaction with the quality of services. We analysed the official websites of Internet service providers operating in Kostroma oblast to determine the availability of the most important information for the consumer and the ease of obtaining it.
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Copyright (c) 2022 Margarita I Berkovich, Mursal I Ismailov, Nikita Zhegalov
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