@article{Popova2025the,
author={Popova, I.V. and Abramova, M.B. and Zorin, A.V.},
title={The portfolio technology as competitive tool of personal branding development},
journal={JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS},
publisher={Yaroslavl State Technical University},
year={2025},
pages={37-44},
volume={6},
issue={3},
}