%0 Journal Article %T The portfolio technology as competitive tool of personal branding development %A Popova, I.V. %A Abramova, M.B. %A Zorin, A.V. %K portfolio technology; personal competition; personal branding; self-presentation; professional community %J JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS %D 2025 %N 6 %P 7 %I Yaroslavl State Technical University