TY JOUR TI The features of the development of the local healthcare services market: analysis of demand for paid service KW healthcare; paid services market; quality of life; health capital; effective demand; need for health JO JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS AU Popova, I.V. AU Zhilina, A.N. AU Zorin, A.V. PY 2025 IS 6 PB Yaroslavl State Technical University