%0 Journal Article %T Non-functional demand model vs functional demand model: prospects for competitiveness in a transforming world %A Rodina, G.A. %A Rodin, V.O. %K functional demand; non-functional demand; social demand; speculative demand; irrational and nonrational demand; bandwagon effect; snob effect; Veblen effect; downshifting %J JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS %D 2024 %N 5 %P 9 %I Yaroslavl State Technical University