TY JOUR TI Non-functional demand model vs functional demand model: prospects for competitiveness in a transforming world KW functional demand; non-functional demand; social demand; speculative demand; irrational and nonrational demand; bandwagon effect; snob effect; Veblen effect; downshifting JO JOURNAL OF REGIONAL AND INTERNATIONAL COMPETITIVENESS AU Rodina, G.A. AU Rodin, V.O. PY 2024 IS 5 PB Yaroslavl State Technical University