Moscow, Moscow, Russian Federation
Novosibirsk, Novosibirsk, Russian Federation
The 2020s is a new stage of global digitalization, a period of a new digital «unreal» reality, and the formation of a biodigital economy, which promoted the further development of tech entrepreneurship and a new image of a businessperson - a tech mogul influenced by new information, communication, and/or digital technology, as well as new humanitarian concepts, such as transhumanism. For Russia, 2022 has become the year of the sanctions war between the West and Russia, which launched a military operation in Ukraine and the domestic policy of import substitution, which introduces its own changes to the model of a Russian tech entrepreneur. The paper demonstrates two ways of scientific and technological progress or innovation development, tech entrepreneurship and businessperson, their opposition. Thus, the digital economy contributes to consumerism and creates new leisure industry such as gaming, leading to a new inherently addictive dependence of man on computer games, rather than the quality harmonic development of man according to Florensky. To be human-centered, new technology must facilitate human interaction, transforming the individual into a more harmonious and meaningful being. The results of studying the tech entrepreneurship, confirm the authors’ hypothesis of an ambiguous contradictory impact of the digital economy on the tech entrepreneur, who is forced to quickly readjust, create new business models, explore new global markets, and switch to a new format of business and simultaneously be a consumer, for example, of video games that often deform human consciousness. Not every company or businessman is able to cope with such a task, which leads to their bankruptcy.
GLOBAL DIGITALIZATION, TECHNOLOGY ENTREPRENEURSHIP, PLATFORM ECONOMY AND TRANSNATIONAL IT CORPORATIONS, NEW MODEL OF BUSINESSPERSON - TECH ENTREPRENEUR, DIGITAL TECHNOLOGY OF THE INDUSTRY 4.0 (HIGH-TECH), HIGH HUMANITARIAN TECHNOLOGY (HIGH-HUME), MAN-INTERNET, MAN-GAMER, "HACKED MAN"
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