COMPETITION AND COMPETITIVENESS AS THE INSTRUMENTS OF THE MARKET REGULATION OF THE ECONOMY
Аннотация и ключевые слова
Аннотация (русский):
The article examines the competition and competitiveness not only as economic categories, but also as proof of their inherent universality in all phenomena of life. During the 40 years of the development of market relations our country had all the advantages and disadvantages of this economic order. We consider the categories of competition and competitiveness themselves, their advantages. Also, we examine their logical connection with other general categories: form and content, quantity and quality, old and new, theoretical and factual, part and whole ones. The challenge is to achieve sustainable development, to improve its effectiveness. And competitiveness is improving of all parts of the enterprise. We designed a system for different departments of the enterprise. It contains all the stages of the product lifecycle from production target through execution, promotion, quality of productions, precision, execution, plan of supply, etc. This study of competition provides a scientific basis for conclusions on the competition: competition of complex objects (enterprises, regions, countries) cannot be expressed by a single indicator even if it is important (product quality, profit, high demand). It is always the complex indicator. The analysts of enterprises should search for economic, technical, organizational, and social reserves not only within the enterprise itself, but also in the external environment, including similar companies abroad. Business analysis should not only search for internal reserves of output growth, but broadly analyze the external environment of the enterprise.

Ключевые слова:
COMPETITION, COMPETITIVE, ENTERPRISE, REGION, COUNTRY, FORM AND CONTENT, COMPETITIVENESS
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